WORLD OF DANCE: #WORLDOFDANCECHALLENGE
To build buzz for NBC’s World of Dance, we challenged people to participate in a massive social dance movement including our talent Jennifer Lopez, Ne-Yo, Derek Hough, and Jenna Dewan-Tatum, as well as a diverse group of influencers and consumers nationwide. Participants learned a fun and easy dance move set to Jennifer Lopez’s “On the Floor” and then posted videos of themselves dancing across their social platforms. We then created a compilation video featuring some of our favorite submissions.
- Over 164 Million impressions for the #WorldofDanceChallenge social initiative
- Final video has over 2.2 Million views on FB and Instagram
- Over 5.5 Million views of top submission videos on Instagram alone