To build buzz for NBC’s World of Dance, we challenged people to participate in a massive social dance movement including our talent Jennifer Lopez, Ne-Yo, Derek Hough, and Jenna Dewan-Tatum, as well as a diverse group of influencers and consumers nationwide. Participants learned a fun and easy dance move set to Jennifer Lopez’s “On the Floor” and then posted videos of themselves dancing across their social platforms. We then created a compilation video featuring some of our favorite submissions.

The Result: 

  • Over 164 Million impressions for the #WorldofDanceChallenge social initiative
  • Final video has over 2.2 Million views on FB and Instagram 
  • Over 5.5 Million views of top submission videos on Instagram alone

Dancers of all ages and around the world, from their backyards to dance studios to Zumba classes, participated in the #WorldofDanceChallenge!