THE VOICE: MULTIPLATFORM EXPERIENCE
The Voice - Approach To Social
The Voice has always been a pioneer in digital and social. To continue that legacy and engage the young fan base of returning Coach Miley Cyrus, and the new fan base of Jennifer Hudson, we developed a digital and social plan utilizing a native social content approach, and deep support from our blockbuster talent.
‣ Original Snapchat Show
‣ Exclusive Facebook Lives
‣ Backstage Access & Talent
‣ Entertaining Social Content
The Voice was the #1 most social alternative competition series on broadcast and cable (Nielsen Social Content Ratings).
ORIGINAL SNAPCHAT SHOW
We produced two new seasons of The Voice on Snapchat, a wholly original series, with no derivative content. Contestants auditioned by submitting a video, in each episode Coaches picked teams, and in the final episode the audience voted for the winner by swiping up - a functionality that didn’t exist prior to our show and is now a regular feature on the platform. After the winner was crowned on Snapchat, the person then appeared on-air during a live episode of The Voice alongside Adam Levine, Miley Cyrus and Carson Daly.
EXCLUSIVE FACEBOOK LIVES
Using Facebook Live and Facebook Live With we were able to break news on the biggest Voice announcements. Throughout the year we coordinated these announcements with our Coaches through Facebook Live events to reveal exclusives that they couldn’t get anywhere else.
BACKSTAGE ACCESS & TALENT
We produce dozens of original videos for social and YouTube each season to add context and dimension to the action happening on-air. The Voice’s social platforms and our YouTube channel are the only destinations on the internet where you can receive this content.
ENTERTAINING SOCIAL CONTENT
Social is a part of The Voice’s DNA. To live natively on social and connect with fans, we not only fully activate across platforms from our show channels, Coach accounts, and Artist handles, we produce hundreds of original videos, graphics, and photos designed and optimized for social.